But Mr. Cook said the most important measures to prevent future intrusions might be more human than technological. In particular, he said Apple could have done more to make people aware of the dangers of hackers trying to target their accounts or the importance of creating stronger and safer passwords.
"When I step back from this terrible scenario that happened and say what more could we have done, I think about the awareness piece," he said. "I think we have a responsibility to ratchet that up. That’s not really an engineering thing."”